OA_show('Wallpaper');
OA_show('Leaderboard - Xx90');
Choose your edition:

Search form

OA_show('Advertorial');

Popping culture: Soccer meets true love in Hot Chip video

Blogs
Halifax

Popping culture: Soccer meets true love in Hot Chip video

English electro-pop wunderkinds Hot Chip understand how video works in the 21st century.

It's no longer a tool to showcase the band or a promotional tool that is graded on "rotations" on music video channels. It's about creating mouse clicks and "viral" interests.

I mean, these are the guys who once had a free floating head that shot lasers out of its eyes in a video where the actual band barely appeared.

The video for their latest single, "Don't Deny Your Heart," is a video game gone awry, with some man-on-man love, glittering dancers and video game logic.


Bookmark and Share

OA_show('Text Ad - #1');
OA_show('Text Ad - #2');
Sign in or Register to post comments