Popping culture: John Cameron Mitchell meets Sigur Rós
When Sigur Rós released their last album, Valtari, they decided to go a different route in the creation of videos for the album's songs. They gave a group of artists and directors similar budgets and gave them carte blanche to create what they felt best encapsulated the feel of the songs they were given.
On their website, the band members are quoted as saying:
"We never meant our music to come with a pre-programmed emotional response. we don’t want to tell anyone how to feel and what to take from it. with the films, we have literally no idea what the directors are going to come back with. none of them know what the others are doing, so hopefully it could be interesting."
One of the most talked-about videos to come out of this collaboration was a video by Alma Har'el featuring a very naked Shia LaBeouf.
But the most recent release is perhaps the best of the bunch, with a video written by John Cameron Mitchell (Hedwig & The Angry Inch) and directed by Dash Shaw. The duo are currently working on an animated feature.
The video looks like an animation created by the love child of David Hockney and Paul Gaugin. Check it out.