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Sun News Network sees nothing wrong with ad pulled from print

Sun News Network sees nothing wrong with ad pulled from print

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Toronto Sun refused to publish ad more than once; SunTV running it for three weeks
An ad from the Institute for Canadian Values that activists say is transphobic and misleading, and that appeared in the National Post and Toronto Sun during the Ontario election campaign, has returned on the Sun News Network.
 
The new ad is a televised version of the print ad using the same graphic and text with additional still photography of little girls in school cut with photos from the Toronto Pride parade. It misleadingly suggests that schools are "teaching" girls to question their gender and sexuality.

A girl’s voice reads the text of the ad aloud:

“Don’t confuse me. I’m a girl. My teachers are leading me to question if I’m a boy, or transgendered, or transexual [sic], or intersexed, or two spirited [sic]. I have to search images of the gay pride parade. My mommy says they won’t allow her to withdraw me from class. Read textbook: Am I a boy or a girl? Don’t confuse me. I’m a girl. Can you help me! [sic],” the ad says.
 
An adult voice then asks the viewer to sign a petition at stopcorruptingchildren.com.
 
According to Sun News Network ad rep Michael Poelman, the ad has been running on Sun News Network since Oct 10, but queer activists seem to have only taken notice on Oct 24. This is the final week of a three-week ad purchase.
 
Poelman says he’s received no complaints about the ad as yet.
 
When the ad ran in print, it sparked outrage from activists who peppered the National Post and the Sun with complaints. The original ad contained several misleading quotes from an optional Toronto District School Board anti-homophobia curriculum and called on candidates in the Ontario election to eliminate the curriculum. The television ad includes headlines from stories about the new sex education curriculum that the McGuinty government withdrew last year after pressure from Charles McVety, who runs ICV's parent Canada Christian College. The ad does not explicitly state what policy or even what province it is directed to.
 
The National Post decided to run an apology for allowing the ad to see print and announced it would donate proceeds from the ad to an organization that supports lesbian, gay, bisexual and trans people.
 
The Toronto Sun told Xtra it would not run the ad again but did not apologize.
 
Both the Toronto Sun and the Sun News Network are owned by the media giant Quebecor, but Poelman explains that the TV network has different advertising standards than its print cousin.
 
“I think the underlying belief is that one of the founding principles of Sun News Network is allowing a diversity of opinion and that’s an important foundation of why the Sun News Network is here,” he says.
 
“I think there’s a principle involved in allowing the same freedoms to advertisers that our people are allowed on air, as long as its not defamatory and it passes the telecaster’s approval,” he says. “In this case it is telecaster approved.”
 
“The nature of the station is such that we present multiple points of view and debate them heartily,” he adds.
 
Queer Ontario’s Casey Oraa says the group plans to respond to the ad and may request an investigation by Advertising Standards Canada. He says the fact that queers did not notice the ad during its first two weeks of airing “shows you how many people watch Sun TV.”
 
“They have no qualms with printing it as long as no one’s watching it who shouldn’t be,” Oraa says. “So obviously they don’t really care. They only care when they think they should care because people are giving them flak.”

Charles McVety, whose Canada Christian College houses the Institute for Canadian Values, says he doesn’t believe the ad is homophobic or transphobic.
 
“We’re upset that the Ministry of Education would force our children to learn things that we don’t agree with and, secondly, that they will not allow us to withdraw our children [from the lessons],” McVety says. “Eight-year-olds are very impressionable, and to confuse an eight-year-old is egregious.”

Trans activists made a video response to the ad when it ran in the Post and the Sun earlier this month:

Watch the ICV ad:



Comments

KNowly showing lying material on the airways.
Why didn't people notice til now the adds on sun tv? Duh because intelligent people don't watch that unless they happen to be channel shopping. Which I bet is how someone in the queer community noticed it, as that's how I learned they were using it. How is it that these adds can legally run when the whole, this is what they are forcing the children to do, is a lie. Even in the defunct program considered last year. So they are allowed to lie, and Sun Media is permitted to allow the lies to be shown on their station. Letters to the CRTC and or CBSC to let them know the lies knowingly shown on the airwaves.
Digital Media
Hello dear.You have written a great post. Going to share with my followers on twitter. Thanks for sharing.
poor company
I actually feel bad that Phillipa aligned her antiquated, hateful, uneducated, uninformed view with that Montreal Treatment Center. I wonder if they stand by her words? They don't deserve bad publicity like that without the ability to defend imho.
Let me get this "straight"
I'm supposed to believe that these ads aren't created by christians trying to shape the public school systems to conform more to the ideals and values of fundamentalists? In what, some vain attempt at reclaiming some kind of hold over society? I'm pretty sure that I figured out my sexuality and gender identity without coaching from my teachers. I'm 34 and we didn't have the priviledge of learning about anything beyond stereotypical roles and expected behaviours. I learned the old fashioned way, by struggling and suppressing my true nature until I was ready to off myself, at which point I turned the self-hatred I was inadvertantly(intentionally?) taught to feel away from myself and back at society in general. I am now kind of anti-social and somewhat reclusive, but I am still being true to my identity as I percieve it. Not because I'm brave, but because it's necessary for me to have a will to go on living. Now, the most idiotic part of the ad asks us to stop forcing kids to question if they are intersexed. Do these bigots even know what that term means. I'm pretty sure once a child reaches a certain age they will discover their anatomy isn't congruant with the binary system of gender they have been taught. That's right, the truth is right there in front of them. I'm so tired of listening to the bile being spouted from the religious fundamentalists and trans/homophobes. I see it as defamation and spreading misinformation about an already marginalized group of people. You want kids to stop bullying eachother and killing themselves, maybe adults are the problem. These types of ads ignore every and all credible scientific, medical and sociological research findings and use knee-jerk tactics to gain sympathy for their archaic traditions that are fading rapidly in the light of truth. We use science to heal people, solve crimes, and to improve our quality of life in every way. Why is it up for debate when lgbt legitimacy is challenged?
isn't it ironic
yes that picture is from an anti-bullying ad. I have it hanging in my office now. Our schools are steeped in colonialism. We teach children about savages as opposed to teaching them about how Europeans came to Canada, forced assimilation on an entire Nation of peoples and stole children away, forcing them into Residential School systems. We teach children about Adam and Eve, but not Adam and Steve. Children have never been taught about intersexuality, only what little boys and girls are supposed to do. No one can deny the existence of more than these two sexes, unless they are just plain ignorant. Intersex people exist, and we have a long, disgusting history of genital mutilation. We don't discuss that in schools. But why not? The school system reinforces the dominant discourse. I am thankful for every school board who is pushing for LGBTQ inclusion in the curriculum, it is time to stop denying the complexities of gender and sexuality.
truth
The ad is fine - it simply states the facts and truth. The opposition to it of course do not want to hear the truth as it interferes with the agenda of making themselves feel better about their behavior.
8 years olds are very impressionable
Charles McVety, whose Canada Christian College houses the Institute for Canadian Values, says he doesn’t believe the ad is homophobic or transphobic. “We’re upset that the Ministry of Education would force our children to learn things that we don’t agree with and, secondly, that they will not allow us to withdraw our children [from the lessons],” McVety says. “Eight-year-olds are very impressionable, and to confuse an eight-year-old is egregious.” ------------------------------------ This same argument could be used against Christians who drag impressionable children to Church and teach them absurdities like the world began with Adam and Eve and a talking snake.
Are you for real?
Philippa Maris Klein, Montreal Quebec: What planet do you come from? And let me understand this homophobe: you are posting in a GAY magazine? Why don't you take your homophobic comments and go live under a rock. You are one pathetic, person; this is why we need anti- hate laws: its to protect society from people like yourself.
isn't it ironic
Hey, is it just me, or did the bigots use an image from an anti-homophobia poster in the series of photos at the tail end of this ad? I could swear I've seen the sad-looking little blond kid, the one in the picture on the far right, in a recent anti-bullying campaign of some kind. Can anyone confirm? I know it's kinda like nabbing Al Capone on tax evasion, but it does seem intriguing to note that these "Canadian Values" bullies might be infringing on copyright, and if they are, it is pretty ironic that they'd source the image of a miserable little kid from a campaign doing exactly the opposite work from their own.
Damn right!
Please stop trying to turn our children gay! I would gladly sign that petition. All children are born straight and the media and gay and lesbian parents turn them into horrible little sex machines. Boo on you gays, boo on you. http://www.spaaliyah.com/therapists.php
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